Amy Merrywest

Nadia James
13th July 2019
Bonita Norris
15th December 2018

Amy trained at The London School of Sports Massage in 2010 and started Moaning Cow in 2013, providing mobile massage in her home town in Kent.

Since then, the company has flourished and the brand grew organically with lots of happy customers and even more indepth knowledge of wellness – paired with a focus on workplace wellbeing.

What started out as a single person operation has evolved and grown into a treasure trove of experts – each with their own strengths and specialties and hand selected by Amy. 


1) Why is it important for you to include exercise in your busy schedule?

My schedule is often very full and my role within my business is to ensure that the wellbeing needs of our corporate clients are met, so my primary focus and responsibility is on providing care. To do this, I need to ensure my own body and mind are as energised and nourished as they can be and exercise is a great way for me to achieve that. Not to mention the fact that one of the key elements of the service we provide is yoga!

2) What does your exercise routine involve?

I spend quite a few hours a day massaging and I find that this inevitably takes its toll on the body. I use yoga to remedy this – focussing on strengthening my core to allow my body to work in the way it should. I also love the way yoga makes me feel mentally – incorporating relaxation and mindfulness into my routine allows me to take stock and quieten down the internal chatter from a busy day.

3) Do you think that exercise has played a role in your success?

Most certainly! The yoga became a part of my life at a time when I needed it the most and it was my company expansion that introduced me to this exercise. Moaning Cow Corporate Massage & Wellbeing started life as a provider of massage only and over time we have added various wellbeing classes – one of which was yoga. Needless to say – I have tried so many different disciplines in my search for teachers and it is a huge privilege to be instructed by such wonderful yogis! The yoga has not only enriched my business but it has also helped me to be the best I can be in the wellbeing industry.

4) When and where do you like to work out (morning/night – home/gym/outdoors)

I have no fixed routine as my schedule does not always allow it but I make sure I carve out time every day to exercise. Whenever possible I like to take myself outdoors – especially in the sunshine!

5) Has exercise/fitness always been a part of your life?

Probably not in the way it is now. I was very active in my twenties but I swayed more towards adrenalin-fuelled activities, like wakeboarding. For a time there was nothing I loved more than to be on the water on my board!

6) Who is your role model?

From Amelia Earhart to the singer, Pink and all the women in between. We are lucky, as women to have such a huge amount of incredible women to inspire us that I simply don’t know who to choose. I am driven by role models who make the world better, who make us stronger and who make us feel that we are all important.

7) What is your favourite fitness quote?

“Whether you think you can, or you think you can’t, you’re right.”— Henry Ford

I’m not a great fan of fitness quotes that feed us the idea that we need to push past incredible pain to feel a sense of achievement. This may be because of the work that I do and the first hand experience I have of the damage that it can cause.

For me, this quote is more fitting – exercise is about strengthening the body in a healthy way and in turn, strengthening the mind and the attitude. My approach is very holistic and I believe in empowering our minds as well as our bodies.


To find out more about Amy, please check out Moaning Cow